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In 2014, Florida broke the record for the most tourists ever – more than 97 million for the year.

Many hotels reported that for the first time in a long time (and for some, ever), occupancy rates exceeded 70 percent on a steady basis. Some 1.15 million Floridians are employed in the tourism industry, and many of those are in hospitality.

In addition to out-of-town guests, it’s estimated Floridians made a record 20.2 million trips inside state borders that same year. Gov. Rick Scott has vowed to continue marketing campaigns and other efforts to further build on these records and draw a record 100 million people to the state this year.

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